August is buzzing with back-to-school shopping, fresh fall fashion, cozy home refreshes, and the excitement of Labor Day sales. Customers are ready to transition from summer to fall, stocking up on essentials for school, stylish new arrivals, and home updates for the season ahead. Use this month’s campaigns to highlight your trendiest apparel, giftable accessories, and seasonal home goods to drive sales all month long!
Event Dates & Details
July 31st-Aug. 6th: Back-to-School Highlight – Last Chance
What It’s About: Drive urgency for final back-to-school shopping with essentials, affordable fashion, and functional accessories.
Discounts Marketed:
- Denim & bottoms
- Sweaters & transitional layers
- Back-to-school bags & handbags
- Graphic tees & tops under $25
- Jewelry & accessories up to 40% off
Aug. 7th-13th: Fall Fashion Launch & New Arrivals
What It’s About: Introduce shoppers to new fall arrivals and early seasonal trends in apparel and accessories.
Discounts Marketed:
- Fall dresses, pants, blouses & layers
- Summer clearance accessories & jewelry up to 60% off
- Trending graphic tees
- New jewelry & fall accessories
- Footwear for the season
Aug. 14th-20th:Fall Home & Personalized Gifting
What It’s About: Promote seasonal home refreshes and personalized gifts for upcoming fall celebrations.
Discounts Marketed:
- Fall home decor, bedding & kitchenware
- Sweaters & jeans up to 50% off
- School & office essentials up to 40% off
- Personalized gift ideas
- Graphic tees & fall apparel
Aug. 21st-27th: Fall Trends, Basics & Activewear
What It’s About: Showcase essential fall basics, trending apparel, and comfortable activewear for everyday routines.
Discounts Marketed:
- Graphic tees, denim & basics
- Transitional sweaters & layering pieces
- Activewear refresh
- Favorite graphic tees
- Jewelry & fall accessories
- Home decor trends up to 40% off
Aug. 28th-Sept. 3rd: Labor Day Sales Event
What It’s About: Launch sitewide Labor Day savings with category-focused promotions and transitional seasonal products.
Discounts Marketed:
- Sitewide Labor Day sales
- Trending graphics & denim up to 40% off
- Free shipping on featured deals
- Jewelry & accessory deals
- Cozy home decor & kitchen updates
- Last-chance Labor Day promotions
Trends to Watch + Customer Searches
Fall Fashion Trends
- Transitional Layers: Lightweight sweaters, cardigans, and shackets for early fall.
- Denim Revival: Classic jeans, wide-leg styles, and denim jackets.
- Graphic Tees: Seasonal graphics, neutral tones, and layered looks.
- Earthy & Jewel Tones: Olive, rust, deep greens, and burgundy emerging in apparel.
- Statement Accessories: Layered necklaces, chunky earrings, and fall-inspired handbags.
Home & Lifestyle Trends
- Cozy Home Refresh: Bedding, throws, and kitchen essentials for fall updates.
- Pumpkin & Harvest Decor: Early seasonal decor, door signs, and table settings.
- Back-to-School Organization: Storage bins, desk accessories, and home office refreshes.
What Customers Are Searching For
- “Back-to-school outfits”
- “Fall graphic tees”
- “Affordable sweaters”
- “Denim for fall”
- “Home fall decor”
- “Teacher gifts”
- “Layering pieces for fall”
- “Personalized gifts”
- “Labor Day sales”
- “Fall accessories”
How This Helps You Sell:
Align your listings with trending fall colors, cozy home updates, and back-to-school needs to capture active shoppers. Incorporate searchable keywords like “fall layers,” “teacher gifts,” and “Labor Day deals” into your product titles and descriptions to increase discoverability during August’s high-intent shopping period.
How to Participate: Setting Up Your Promotions
Make the most of Jane's marketing campaigns by following these steps to participate effectively:
- Set Up Your Promotions:
- Add promotions for your entire shop, specific subcategories, or individual products in your Seller Admin calendar for the corresponding campaign dates.
- Extend Your Promotion Window:
- To maximize exposure, keep the promotion live for at least 72 hours beyond the featured date. Many customers engage with marketing campaigns a day or more after the email or event is released.
- Include the Featured Category Name:
- Use the featured campaign or category name in your Promotion Title to make it easier for our team to identify and spotlight your deals.
- Example: "End of Year Sale - Accessories under $15, Handbags under $25 - 12/16–12/22."
- Combine Products in the Same Promotion:
- If your product fits into multiple campaigns or categories, list them in a single promotion title. There's no need to create separate calendar entries.
You can find the full article and additional tips within the full Seasonal Campaign Infographic.