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Best Practices: Curating Your Product Listings on Jane

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Jane is a curated marketplace, meaning we prioritize quality over quantity to enhance the shopping experience. Our customers are looking for new, trendy, and unique finds at great value. To maintain a high standard and keep the site fresh, we ask sellers to carefully curate their product offerings.


Why Curation Matters

  • Creates a better shopping experience by ensuring customers see high-quality, relevant products.

  • Increases visibility for strong-performing products by removing underperforming listings.

  • Keeps the site feeling fresh and dynamic, encouraging repeat customer visits.


Key Strategies for Curating Your Listings

Focus on Quality Over Quantity

  • Avoid flooding the site with excessive listings.

  • Prioritize products that align with current trends and customer demand.

  • Ensure each listing is well-optimized with high-quality images, accurate descriptions, and competitive pricing.

Remove Underperforming Listings

  • If a product listing is not receiving sales, consider unpublishing it and testing it again later.

  • Evaluate which products resonate most with customers and focus on your best performers.

Keep Your Listings Fresh & New

  • Rotate your selection regularly so customers always have something exciting to explore.

  • Avoid listing outdated or stagnant products for long periods without updates.

Remove Out-of-Season Items

  • Stay ahead of seasonal shifts by removing items that are no longer relevant.

  • Examples:

    • Remove winter items as spring approaches.

    • Take down holiday-themed products once the holiday has passed.

  • If seasonal or past-holiday products remain live, our team may archive them for you to maintain a relevant shopping experience.

Strategic Timing for Holiday Product Removal

  • Avoid cluttering the site with holiday products after the relevant shopping window has closed.

  • Plan removal based on your holiday shipping cutoff date:

    • If your Christmas shipping cutoff is December 20th, remove all holiday listings on that date.

    • Factor in fulfillment time—if it takes 2 days to fulfill orders, remove listings by December 18th.

Best Practices for CSV Uploads

  • When using CSV uploads, always export your current catalog first, make updates, and then re-import it into Jane.

  • This prevents archived products from accidentally republishing and keeps your catalog aligned with any manual UI changes.

By following these curation best practices, you help create a more engaging shopping experience, drive stronger sales, and maintain a high-quality storefront on Jane. If you have any questions about curation strategy, our team is happy to assist!