February is all about transitioning from cozy winter finds to fresh spring essentials. Engage customers with exclusive discounts, timely launches, and holiday-inspired themes. Capitalize on key events like Valentine's Day, Presidents Day, and Spring Break to boost sales and showcase what’s trending.
Event Dates & Details
February 2nd - 9th: Winter Sale
- Winter Wardrobe Refresh: Launch the biggest sale of the season to clear out winter favorites and make way for fresh arrivals. Inspire customers to shop deep discounts on must-haves.
- Discounts Marketed: Up to 70% off on graphic apparel, outerwear, and loungewear.
- Secondary: Tease upcoming spring trends with highlights like floral dresses and handbags.
- Cozy Deals You Can’t Miss: Spotlight cold-weather staples and home decor discounts to drive midweek engagement. Highlight transitional items as we approach spring.
- Discounts Marketed: Cold-weather accessories (beanies, gloves, etc.) and seasonal home decor up to 60% off.
- Secondary: Feature transitional wear like jeans and leggings for versatile styling.
- Last Chance Winter Sale: Urge customers to shop the final days of the biggest seasonal sale. Emphasize that this is the last chance to score deep discounts.
- Discounts Marketed: Winter essentials like outerwear and cozy apparel up to 70% off.
- Secondary: Give a sneak peek of spring’s new arrivals with categories like dresses and chic accessories.
February 10th – 16th: Spring Launch
- Spring Is Here – New Arrivals Await: Kick off the season with vibrant new fashion and trending home decor to inspire fresh updates.
- Secondary: Budget-friendly updates in spring home decor.
- Fresh Finds for the Season: Refresh your space with seasonal home decor and essentials while preparing for spring travels.
- Discounts Marketed: Spring travel essentials – Travel for less – Up to 70% off
- Valentine’s Day Sweet Treat (2/14): Celebrate Valentine’s Day with self-care essentials, beauty products, and thoughtful gifts for a “treat yourself” moment of luxury.
- Discounts Marketed: 25% off or more on beauty items, self-care essentials, and cozy apparel.
February 17th – 23rd: Presidents Day Promos
- Presidents Day Sale – Shop by Category: Cater to different customer needs with category-specific promotions for maximum engagement.
- Discounts Marketed: Women’s apparel, Home goods, Jewelry & Accessories, and kids' essentials up to 60% off.
- Secondary: Versatile handbags as must-have spring accessories.
- Flash Deals Are Here! Create excitement with limited-time flash sales featuring Women’s Apparel & Home Decor. More information to come.
- Secondary: Graphics under $18 for added value.
- Presidents Day Weekend Favorites: Showcase best-sellers and customer favorites at exclusive discounts.
- Secondary: Bedding up to 30% off
February 24th – March 1st: Seasonal Celebrations
- Get Ready for Spring Celebrations: Help customers prepare for spring gatherings with curated event-ready looks with features for Spring Dresses and Jewelry for the season’s get-togethers.
- Secondary: Party and hostess decor for upcoming celebrations.
- Spring Break Essentials: Provide a travel-ready wardrobe to gear up for spring break adventures. Looks with Travel-friendly graphics, dresses, and swimwear.
- Secondary: Handbags and accessories at up to 50% off.
- Your Seasonal Gift Guide: Inspire thoughtful gifting with personalized finds perfect for spring holidays.
- Secondary: Family-themed graphics for all occasions.
How to Participate: Setting Up Your Promotions
Make the most of Jane's January marketing campaigns by following these steps to participate effectively:
- Set Up Your Promotions:
- Add promotions for your entire shop, specific subcategories, or individual products in your Seller Admin calendar for the corresponding campaign dates.
- Extend Your Promotion Window:
- To maximize exposure, keep the promotion live for at least 72 hours beyond the featured date. Many customers engage with marketing campaigns a day or more after the email or event is released.
- Include the Featured Category Name:
- Use the featured campaign or category name in your Promotion Title to make it easier for our team to identify and spotlight your deals.
- Example: "End of Year Sale - Accessories under $15, Handbags under $25 - 12/16–12/22."
- Combine Products in the Same Promotion:
- If your product fits into multiple campaigns or categories, list them in a single promotion title. There's no need to create separate calendar entries.