February is the perfect transition month... we’re moving from the heart of winter into spring previews, layered with excitement around long weekend sales and celebration-based shopping. Customers are ready for renewal, whether that means spring-ready fashion, fresh home updates, or deals they can’t pass up. Each week brings a new reason to shop (and for sellers, a new opportunity to show up).
From early spring sneak peeks to President’s Day promos and holiday-specific moments like St. Patrick’s Day and Easter intros, this is a month to focus on timing, trend-forward inventory, and strategic participation in promos. Let’s jump into spring together!
Event Dates & Details
Feb. 5th-11th: Spring Sneak Peek
What It’s About: A soft launch into spring with an emphasis on new arrivals. Women’s apparel is the hero, with complementary pushes in spring home refreshes and accessories.
Discounts Marketed:
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Spring Preview: Dresses, Tops, Bottoms
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Home Decor & Jewelry Highlights
Seller Encouragement: Now’s the time to dust off your spring collections! Fresh florals, light layering pieces, and pastel-forward home accents are trending. Consider listing new items early and tagging them with seasonal keywords like “Spring,” “New Arrival,” or “Pastel.”
Feb. 12th-18th: Presidents Day Sale Weekend
What It’s About: Our first sitewide sale of February, paired with Free Shipping (2/15–2/16). This promo focuses on urgency and value across all categories with category-based price buckets.
Discounts Marketed:
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2/15-2/16: Sitewide Free Shipping (48 hours only)
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Tops & Graphic Tees Sale
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Accessories, Jewelry, Home Decor, Bedding — Up to 60% Off
Seller Encouragement: If you want to join one major sale this month—this is it. Customers are conditioned to shop long weekend promos, so lean into the moment with great pricing and free shipping offers where possible. Consider participating in popular price-point buckets for max visibility.
Feb. 19th-25th: Spring Launch!
What It’s About: This is the official Spring Launch, where we move into trend-forward spring apparel. We’ll feature spring dresses, blouses, and complete outfit looks styled with coordinating accessories.
Discounts Marketed:
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Spring Dresses & Blouses
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All Spring new arrival trends
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Coordinating Jewelry & Accessories
Seller Encouragement: This is your moment to push complete spring looks. Upload sets or style guides, and name-drop “spring,” “brunch,” “wedding guest,” and other seasonally relevant events. Pairing tops with earrings or bags can help you show up in more places on-site.
Feb. 26th- March 4th: Spring Celebrations!
What It’s About: Highlight spring’s biggest moments — St. Patrick’s Day, Easter, and Wedding Season. This week is all about celebration-focused shopping.
Discounts Marketed:
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St. Patrick’s Day Apparel, Decor & Party Supplies
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Spring Hosting + Personalized Gifting
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Easter Apparel & Spring Travel Picks
Seller Encouragement Callout: Get ahead of seasonal moments! Customers are already searching for festive outfits, home accents, and gifts. Think: green + gold for St. Paddy’s, pastels and florals for Easter, and anything personalized for party planning. Listings with keywords like “Spring Break,” “St. Patrick’s,” “Easter” will have high traction.
Trends to Watch + Customer Searches
Season’s Staples: What’s Performing
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Early Spring Florals & Pastels: Shoppers are responding to lighter colors and soft patterns in dresses, tops, and home decor.
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OOTD Outfits & Curated Bundles: Outfits styled together continue to gain traction—think matching accessories with apparel.
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Event-Focused Gifting: Personalized and celebration-themed products for Spring holidays (St. Patrick’s Day, Easter, Ladies Brunch - Tea time) are highly searched.
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Lightweight Layers: Cardigans, transitional jackets, and spring knits are performing well as customers ease out of winter wear.
What Customers Are Searching For
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“Spring Decor” and “Pastel Accents”
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“Spring graphics” + seasonal sayings
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“Easter dresses” and “St. Patrick’s Day Outfits”
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“Personalized Easter Baskets” + “Easter Basket Gifts”
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“Baseball” + “Spring Sports”
Deals That Deliver!
How to Participate: Setting Up Your Promotions
Make the most of Jane's marketing campaigns by following these steps to participate effectively:
- Set Up Your Promotions:
- Add promotions for your entire shop, specific subcategories, or individual products in your Seller Admin calendar for the corresponding campaign dates.
- Extend Your Promotion Window:
- To maximize exposure, keep the promotion live for at least 72 hours beyond the featured date. Many customers engage with marketing campaigns a day or more after the email or event is released.
- Include the Featured Category Name:
- Use the featured campaign or category name in your Promotion Title to make it easier for our team to identify and spotlight your deals.
- Example: "End of Year Sale - Accessories under $15, Handbags under $25 - 12/16–12/22."
- Combine Products in the Same Promotion:
- If your product fits into multiple campaigns or categories, list them in a single promotion title. There's no need to create separate calendar entries.
You can find the full article and additional tips within the full Seasonal Campaign Infographic.