March is where spring officially takes center stage. Customers are shifting from winter clearance into travel prep, Easter planning, spring weddings, and full wardrobe refresh mode. This month blends celebration-driven shopping with trend-forward fashion and home updates — creating multiple opportunities across apparel, gifting, decor, and seasonal must-haves.
From St. Patrick’s Day to Easter basket fillers and Spring Break-ready looks, this is the month to lean into color, personality, and occasion-based shopping. Make sure your listings are timely, searchable, and styled for the season ahead.
Event Dates & Details
March 1st -4th: Spring Celebrations!
What It’s About: We’re kicking off March by leaning into spring holidays and celebration-based shopping. St. Patrick’s Day takes the spotlight, while Easter and spring weddings begin building momentum. Hosting, gifting, and personalized products will be key drivers.
Discounts Marketed:
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St. Patrick’s Day apparel & decor
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Easter preview (decor, outfits, basket items)
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Spring hosting essentials
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Personalized gifting callouts
Seller Encouragement: Now’s the time to position products for seasonal moments. Think green graphics, shamrocks, spring pastels, Easter basket fillers, and wedding guest-ready pieces. If you offer personalization, highlight it clearly — shoppers are actively searching for thoughtful celebration gifts.
March 5th- 11th: Spring Travel
What It’s About: Spring Break energy is here! Customers are prepping for family vacations, warm-weather getaways, and everyday travel-ready outfits. Comfort, versatility, and destination-inspired pieces lead the week.
Discounts Marketed:
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Graphic Tees
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Travel-ready outfits (airport & destination looks)
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Travel essentials & accessories
Seller Encouragement: Focus on lightweight layers, easy-to-pack styles, comfy sets, and statement graphics. Travel bags, organizers, and accessories also perform well. Use description keywords like “Spring Break,” “Vacation Ready,” and “Travel Outfit” to increase discoverability.
March 12th-18th: Easter!
What It’s About: This is the biggest and final concentrated push for Easter. Gifting, outfits, decor, and basket fillers take center stage as shoppers finalize their purchases.
Discounts Marketed:
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Easter gifts & personalized basket items
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Easter decor & hosting essentials
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Easter outfits (kids & adults)
Seller Encouragement: This is your moment to push complete spring looks. Upload sets or style guides, and name-drop “spring,” “brunch,” “wedding guest,” and other seasonally relevant events. Pairing tops with earrings or bags can help you show up in more places on-site.
March 19th- 25th: Spring Fashion
What It’s About: We shift fully into fashion mode, spotlighting spring trends like florals, pastels, neutrals, and lighter silhouettes. Customers are ready for a wardrobe refresh.
Discounts Marketed:
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Spring dresses
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Bottoms (pants, jeans, skirts)
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Spring tops & blouses
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Trend-focused styling
Seller Encouragement Callout: This is a great time to push new arrivals and trending silhouettes. Think brunch-ready dresses, wide-leg pants, floral blouses, and neutral layering pieces. Styling photos and complete outfit inspiration can boost engagement.
March 26th- 31st: Spring Home Refresh
What It’s About: We close out March by focusing on refreshing the home for the new season. Florals, brighter fabrics, and organization products lead the charge — bringing the outdoors in.
Discounts Marketed:
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Spring home decor
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Bedding & linens
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Kitchen & entertaining
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Organization solutions
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Spring refresh apparel & accessories
Seller Encouragement Callout: If you offer home goods, this is your highlight week. Lean into light, airy aesthetics and fresh seasonal themes. Cross-merchandising home with matching lifestyle apparel (think hosting outfits + decor) can increase visibility across categories.
What's Trending
Fashion Trends Driving Clicks
Pastels & Florals: Soft pinks, sage greens, baby blues, and floral prints are leading the shift into spring. These tones are strong across dresses, tops, and even accessories.
Lighter Silhouettes: Flowy dresses, wide-leg pants, midi skirts, and breathable blouses are gaining traction as customers move toward warmer weather.
Travel-Ready Looks: Matching sets, comfy graphics, easy layering pieces, and versatile basics are trending for airport-to-destination styling.
Event Dressing: Searches for “Easter dress,” “Spring wedding guest,” and “brunch outfit” increase throughout the month.
Home & Celebration Trends
Easter Decor & Basket Fillers
Pastel home accents, bunny motifs, faith-based decor, and personalized basket items are high interest during the first half of March.
Spring Hosting Essentials
Table linens, charcuterie boards, serving trays, and kitchen decor tied to holidays and spring gatherings perform well.
Bring the Outdoors In
Florals, greenery, lighter bedding, and bright kitchen textiles signal seasonal refresh shopping.
What Customers Are Searching For
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Holiday’s: “Easter”, “Easter Basket”, and “Easter Dresses”
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Travel: “Disney”, “Spring Break”,
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Fashion: “Dresses”, “Cardigans”, “Maxi Dress”, “Shorts”, “Graphic Tee”, “Sandals”, “Purse”, “Earrings”.
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Seasonal: “Baseball”, “Softball”, “Soccer”, “Wedding”, “Teacher”,
How This Helps You Sell
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Align your product titles and tags with seasonal keywords like Spring, Easter, Travel, Wedding Guest, Pastel, Floral, and Personalized.
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Upload celebration-focused products early in the month to maximize visibility before peak deadlines.
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Lean into outfit styling and cross-category pairings (dress + earrings, hosting decor + serving pieces).
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Consider price-point participation during high-search periods to capture value-focused shoppers.
March is a multi-moment month — sellers who tap into both event-based demand and trend-based refresh shopping will see the strongest performance.
How to Participate: Setting Up Your Promotions
Make the most of Jane's marketing campaigns by following these steps to participate effectively:
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Set Up Your Promotions:
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Add promotions for your entire shop, specific subcategories, or individual products in your Seller Admin calendar for the corresponding campaign dates.
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Extend Your Promotion Window:
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To maximize exposure, keep the promotion live for at least 72 hours beyond the featured date. Many customers engage with marketing campaigns a day or more after the email or event is released.
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Combine Products in the Same Promotion:
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If your product fits into multiple campaigns or categories, list them in a single promotion title. There's no need to create separate calendar entries.
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We Want to Feature Your Products!
Get ready to shine—Jane Daily Deals are back and here to drive traffic and boost your sales! Each morning, we’ll feature two or more standout products in our daily email, creating excitement and urgency for shoppers. These 72-hour promotions highlight the best of the best from our sellers.
What We’re Looking For
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Amazing Deals: The lowest price your product has ever been on Jane or anywhere else.
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Seasonal Favorites: Trendy, timely, and relevant to the current season or holidays.
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Plentiful Stock: Minimum 200 units total (at least 20 per variant).
How It Works
Submit your product idea using this form to propose your Daily Deal. If approved, we’ll confirm your promotion date via email. Don’t miss this opportunity to showcase your products to thousands of eager shoppers!
Let’s make your next Daily Deal one to remember!