April is all about celebrating life’s biggest (and smallest) moments—from Mother’s Day and Teacher Appreciation to weddings, graduations, and spring events. Customers are actively shopping for gifts, outfits, and home refreshes, making this a high-opportunity month across multiple categories.
We’ll start strong with sitewide free shipping, lean into gifting discovery, then transition into home refresh and event-ready style. Whether you're offering meaningful gifts, trending apparel, or spring home updates—this is your moment to shine.
Event Dates & Details
April 1st -8th: Season of Celebrations!
What It’s About: We kick off April with a strong push around celebration-based gifting. This includes early Mother’s Day discovery, Teacher Appreciation, and spring occasions like weddings and graduations—all supported by a major sitewide free shipping event.
Discounts Marketed:
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Sitewide Free Shipping (4/1–4/2)
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Giftable fashion & accessories
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Jewelry & personalized gifts
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Teacher Appreciation callouts
Seller Encouragement: Start surfacing your giftable items now! Focus on products that feel thoughtful, wearable, or meaningful—especially anything personalized. If your items can work across multiple occasions (mom, teacher, grad), even better—this increases your visibility across campaigns.
April 9th- 15th: Mother’s Day (Main Push)
What It’s About: This is the largest Mother’s Day discovery week, where customers are actively searching for gift ideas. Curated collections and gift guides will lead the experience.
Discounts Marketed:
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Mother’s Day Gift Guides
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Personalized Gifts
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Women’s Spring Tops & Accessories
Seller Encouragement: This is your biggest gifting moment. Highlight best sellers, giftable sets, and anything customizable. Use clear Mother’s Day keywords in your descriptions to capture search traffic. If you can bundle products into “gift sets,” even better!
April 16th-22nd: Home Refresh
What It’s About: We shift away from gifting and into refresh mode. Customers are focusing on their homes—cleaning, organizing, and updating their spaces for the season, while Teacher Appreciation continues as a secondary moment.
Discounts Marketed:
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Home Decor Sale
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Bedding & Kitchen Essentials
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Organization Products
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Teacher Appreciation gifting
Seller Encouragement: If you sell home products, this is your spotlight week. Think light, bright, and functional—decor, storage, linens, and hosting essentials. Products that help customers feel refreshed and organized will perform best.
April 23rd- 30th: Event & Occasion Style
What It’s About: We close out April with a focus on event dressing and summer readiness. Customers are shopping for graduations, weddings, and special events—while also getting their first look at summer styles.
Discounts Marketed:
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Dresses by Occasion
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Graphic Tee Sale
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Jewelry & Accessories
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Summer Launch Callouts
Seller Encouragement Callout: This is your moment to shine with outfit-ready fashion. Think dresses, statement tops, and accessories that complete the look. If your products fit multiple occasions (wedding guest, graduation, vacation), make that clear in your listings to increase discoverability.
What's Trending
Trends to Watch
Gifting That Feels Personal
Personalized jewelry, custom gifts, and meaningful keepsakes are driving strong engagement—especially for Mother’s Day and Teacher Appreciation.
Event-Ready Style
Dresses, elevated tops, and accessories are trending for weddings, graduations, and spring events. Customers are shopping by occasion, not just category.
Lightweight Spring Fashion
Flowy silhouettes, breathable fabrics, and soft color palettes (pastels, neutrals, florals) continue to lead apparel performance.
Home Refresh Season
Customers are updating their spaces with light, airy decor, organization solutions, and hosting-ready kitchen items.
What Customers Are Searching For
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How This Helps You Sell
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Align your product descriptions and attributes with seasonal keywords like Spring, Easter, Travel, Wedding Guest, Pastel, Floral, and Personalized.
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Upload celebration-focused products early in the month to maximize visibility before peak deadlines.
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Lean into outfit styling and cross-category pairings (dress + earrings, hosting decor + serving pieces).
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Consider price-point participation during high-search periods to capture value-focused shoppers.
April is a multi-moment month — sellers who tap into both event-based demand and trend-based refresh shopping will see the strongest performance.
How to Participate: Setting Up Your Promotions
Make the most of Jane's marketing campaigns by following these steps to participate effectively:
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Set Up Your Promotions:
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Add promotions for your entire shop, specific subcategories, or individual products in your Seller Admin calendar for the corresponding campaign dates.
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Extend Your Promotion Window:
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To maximize exposure, keep the promotion live for at least 72 hours beyond the featured date. Many customers engage with marketing campaigns a day or more after the email or event is released.
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Combine Products in the Same Promotion:
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If your product fits into multiple campaigns or categories, list them in a single promotion title. There's no need to create separate calendar entries.
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We Want to Feature Your Products!
Get ready to shine—Jane Daily Deals are back and here to drive traffic and boost your sales! Each morning, we’ll feature two or more standout products in our daily email, creating excitement and urgency for shoppers. These 72-hour promotions highlight the best of the best from our sellers.
What We’re Looking For
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Amazing Deals: The lowest price your product has ever been on Jane or anywhere else.
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Seasonal Favorites: Trendy, timely, and relevant to the current season or holidays.
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Plentiful Stock: Minimum 200 units total (at least 20 per variant).
How It Works
Submit your product idea using this form to propose your Daily Deal. If approved, we’ll confirm your promotion date via email. Don’t miss this opportunity to showcase your products to thousands of eager shoppers!
Let’s make your next Daily Deal one to remember!