May is where summer officially kicks off at Jane! Customers are shifting into warm-weather mode—shopping for vacations, outdoor gatherings, and seasonal celebrations like Mother’s Day, Father’s Day, and Memorial Day.
This month blends newness (summer arrivals), lifestyle shopping (travel + home), and major promotional moments—giving sellers multiple opportunities to get in front of high-intent shoppers. From graphic tees and breezy dresses to giftable finds and home refreshes, now’s the time to lean into what customers are actively searching for.
Event Dates & Details
April 30th - May 6th: Summer Launch!
What It’s About: We’re officially kicking off summer! This week introduces fresh summer assortments across apparel and home, focusing on lightweight, everyday styles customers will wear all season long.
Discounts Marketed:
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New Summer Arrivals
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Graphic Tees
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Dresses, Tops & Bottoms
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Summer Home Decor
Seller Encouragement: Now’s the time to upload your summer inventory! Graphic tees, breezy dresses, and casual tops are key drivers. Use keywords like “summer,” “vacation,” and “lightweight” to help your products surface in early-season browsing.
May 7th- 13th: Vacation Ready
What It’s About: Customers are prepping for trips, long weekends, and outdoor plans. This week focuses on vacation-ready styles while softly introducing Father’s Day gifting.
Discounts Marketed:
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Swim & Summer Apparel
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Travel-Ready Outfits
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Best Sellers Promotions
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Early Father’s Day Gift Ideas
Seller Encouragement: Lean into your best sellers this week—especially anything travel-friendly. Think easy outfits, layering pieces, and accessories. If you offer swim or vacation-inspired styles, this is your time to shine.
May 14th-20th: Father’s Day Focus
What It’s About: This is the main discovery period for Father’s Day. We’ll guide customers with curated gift ideas across apparel, accessories, and lifestyle categories.
Discounts Marketed:
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Father’s Day Gifts Under $25
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Apparel for Him & Her
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Summer Home Trends
Seller Encouragement: Focus on giftable products with broad appeal. Items that feel practical, personal, or hobby-driven perform well. If your product can be positioned as a “gift for dad,” make that clear in your description.
May 21st- 27th: Memorial Day Sale!
What It’s About: One of the biggest promotional weeks of the month! Memorial Day drives urgency with strong deals across apparel, home, and lifestyle products—kicked off by Sitewide Free Shipping.
Discounts Marketed:
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Sitewide Free Shipping (5/21–5/22)
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Memorial Day Sale (sitewide promos)
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Best Sellers Under $25
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Summer Steals & Deep Discounts
Seller Encouragement Callout: This is a must-participate week. Customers are primed to shop deals, so strong pricing is key. If you can align with price-point buckets or offer competitive discounts, your products are more likely to be featured and convert.
May 28th- June 3rd: Americana & Summer Celebrations
What It’s About: We wrap the month with Americana-inspired style and a final push for Father’s Day. Think summer gatherings, backyard parties, and red-white-and-blue moments.
Discounts Marketed:
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Americana Apparel & Accessories
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Father’s Day Last Chance Gifting
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Summer Celebration Styles
Seller Encouragement Callout: Products that feel festive and versatile perform best here. Americana graphics, hosting essentials, and last-minute gifts will see strong traffic. If you still have Father’s Day inventory, this is your final push.
What's Trending
Trends to Watch
Vacation-Ready Everything (Resort Casual)
Think easy, packable outfits: flowy dresses, matching sets, lightweight button-ups, and gauze fabrics. Customers are shopping with trips in mind—beach, lake, and theme parks.
Elevated Basics (Everyday, but Better)
Clean tanks, ribbed tees, relaxed denim shorts, and neutral layering pieces with subtle upgrades (texture, fit, quality). These are “add to cart without thinking” staples.
Personalized & Travel-Friendly Accessories
Initial necklaces, custom bags, pouches, and organizers continue to perform—especially items tied to trips, gifting, or family identity.
Summer Hosting & Entertaining
Outdoor dining, BBQs, and patio refreshes drive demand for serveware, drinkware, linens, and simple décor that feels seasonal but not overly themed.
Poolside & Practical Lifestyle
Swim cover-ups, oversized totes, sandals, and “mom-on-the-go” essentials (belt bags, insulated tumblers, travel organizers).
What Customers Are Searching For
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How This Helps You Sell
May is all about summer prep, travel, and gifting moments—and aligning your products to these themes can boost visibility and conversions.
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Follow seasonal demand: Summer apparel, swim, and travel-ready styles are top of mind.
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Lean into gifting: Father’s Day and “under $25” price points drive high-intent purchases.
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Merchandise by occasion: Vacation, hosting, and Americana-themed products perform best when clearly positioned.
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Show up for key promos: Events like Sitewide Free Shipping and Memorial Day sales bring the most traffic.
Make sure your listings are timely, searchable, and ready to convert during these peak shopping moments.
How to Participate: Setting Up Your Promotions
Make the most of Jane's marketing campaigns by following these steps to participate effectively:
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Set Up Your Promotions:
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Add promotions for your entire shop, specific subcategories, or individual products in your Seller Admin calendar for the corresponding campaign dates.
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Extend Your Promotion Window:
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To maximize exposure, keep the promotion live for at least 72 hours beyond the featured date. Many customers engage with marketing campaigns a day or more after the email or event is released.
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Combine Products in the Same Promotion:
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If your product fits into multiple campaigns or categories, list them in a single promotion title. There's no need to create separate calendar entries.
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We Want to Feature Your Products!
Get ready to shine—Jane Daily Deals are back and here to drive traffic and boost your sales! Each morning, we’ll feature two or more standout products in our daily email, creating excitement and urgency for shoppers. These 72-hour promotions highlight the best of the best from our sellers.
What We’re Looking For
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Amazing Deals: The lowest price your product has ever been on Jane or anywhere else.
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Seasonal Favorites: Trendy, timely, and relevant to the current season or holidays.
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Plentiful Stock: Minimum 200 units total (at least 20 per variant).
How It Works
Submit your product idea using this form to propose your Daily Deal. If approved, we’ll confirm your promotion date via email. Don’t miss this opportunity to showcase your products to thousands of eager shoppers!
Let’s make your next Daily Deal one to remember!