Cheers to a New Year!
As we transition from the holiday hustle into a fresh new year, we’re excited to share our strategic campaign plan for December 16th through February 2nd. This schedule is packed with opportunities for your products to shine, from festive promotions to fresh starts for 2025. These campaigns aim to drive customer engagement, boost your sales, and set the tone for a successful season ahead. Join us by aligning your product offerings and leveraging promotional discounts that will make your listings stand out.
Event Dates & Details
December 30th - January 5th
- 12/31 End of Year Sale Last Chance
- Final chance to grab end of year sale savings across all price buckets.
- Refresh Your Wardrobe
- What It’s About: Help shoppers refresh their wardrobes for the new year! We’ll feature curated looks with tops, pants, and accessories to inspire fresh style. Outerwear is also included for a cozy winter touch.
- Discounts Marketed: Outerwear up to 40% off
- Organized & Ready for 2025
- What It’s About: Encouraging customers to get organized with planners, journals, and beauty products that support a fresh start.
- Secondary: Valentine's party supplies (e.g., gifting, favor bags, and stickers).
January 6th - January 12th
- Graphic Tees We Love
- What It’s About: Everyday graphic tees and Valentine’s-themed designs will be featured for fun, casual style. Complementary accessories like handbags and wallets will round out the look.
- Discounts Marketed: Select graphic tees 30% off or more. Select handbags 20% off or more.
- Layer Up in Style
- What It’s About: Winter essentials for stylish layering, including sweaters, outerwear, and accessories like scarves, hats, and gloves.
- Discounts Marketed: Cold-weather accessories under $20.
- Personalized Picks for 2025
- What It’s About: Spotlighting the charm of personalized gifts! Customers will love the thoughtful touch of monogrammed accessories and unique keepsakes.
- Secondary: Gifts for every Valentine!
January 13th - January 19th
- Sweater Weather
- What It’s About: Cozy up with a great sweater! This campaign will feature stylish and comfortable options while introducing Valentine’s decor favorites.
- Discounts Marketed: Sweaters up to 50% off.
- Cozy at Home
- What It’s About: Comfort and style for winter homebodies, featuring loungewear and cozy essentials.
- Discounts Marketed: Loungewear featured with up to 40% off.
- Secondary: Hygge Home – Make your home a retreat with candles, decor, and bedding.
- Valentine’s Party Prep
- What It’s About: From thoughtful gifts to party decor, this campaign will help shoppers get ready for Valentine’s Day celebrations.
- Secondary: Dazzle her with our best jewelry gifts.
January 20th - January 26th
- 1/21 & 1/22, White Sale
- What It’s About: A two-day home refresh event featuring bedding essentials and bestselling home decor.
- Discounts Marketed: Bedding up to 30% off.
- 1/24, You Deserve a Compliment—And So Does She! National Compliment Day
- What It’s About: Celebrate National Compliment Day with inspirational products, cozy apparel, and thoughtful gifts.
- Discounts Marketed: Sitewide products up to 60% off.
January 27th - February 2nd
- 1/27, Valentine’s Day Last Chance
- What It’s About: Final call for Valentine’s gifts and personalized treasures to make the season special.
- Discounts Marketed: Valentine’s gifts up to 60% off.
- Spring Preview: Fresh Styles Await
- What It’s About: Introduce customers to new spring arrivals with lightweight dresses and tops.
- Secondary: Spring home refresh – New Home and lifestyle items to start anew.
- Transition to Spring
- What It’s About: Early spring fashion takes center stage with a curated lookbook featuring breezy dresses, versatile tops, and stylish bottoms. This campaign highlights a fresh, vibrant approach to the season.
- Secondary: Introduce shoppers to new spring arrivals in jewelry and accessories, perfect for adding the finishing touches to any outfit.
How to Participate: Setting Up Your Promotions
Make the most of Jane's January marketing campaigns by following these steps to participate effectively:
- Set Up Your Promotions:
- Add promotions for your entire shop, specific subcategories, or individual products in your Seller Admin calendar for the corresponding campaign dates.
- Extend Your Promotion Window:
- To maximize exposure, keep the promotion live for at least 72 hours beyond the featured date. Many customers engage with marketing campaigns a day or more after the email or event is released.
- Include the Featured Category Name:
- Use the featured campaign or category name in your Promotion Title to make it easier for our team to identify and spotlight your deals.
- Example: "End of Year Sale - Accessories under $15, Handbags under $25 - 12/16–12/22."
- Combine Products in the Same Promotion:
- If your product fits into multiple campaigns or categories, list them in a single promotion title. There's no need to create separate calendar entries.