July is sizzling with celebration, sunshine, and sales! From patriotic parties and poolside picks to teacher gifts and back-to-school gear—this month is full of exciting reasons to list and promote. Shoppers are in full summer mode and ready to stock up on seasonal favorites, family must-haves, and mid-year deals. Explore each week’s campaigns and prep your shop to shine all month long!
Event Dates & Details
June 30th-July 6th: Summer Celebrations & July 4th
What It’s About:
Celebrate summer in full swing! Spotlight fresh trends and family-ready fashion for all summer events.
Discounts Marketed:
- Apparel + accessories featuring top summer trends
- Footwear & handbags up to 50% off
- Baby & Kids essentials for summer
- Swimwear & coverups up to 40% off
July 7th-13th: Back-to-School Early Prep & Home Refresh
What It’s About:
Get a head start on back-to-school essentials while refreshing home spaces for the season ahead.
Discounts Marketed:
- Early BTS must-haves & travel gear up to 50% off
- Stylish outfits for all ages + school spirit picks
- Summer home refresh: decor + organization
- Classroom & home essentials up to 60% off
July 14th-20th: Teachers, Dresses & Jewelry
What It’s About:
Show appreciation for teachers while keeping summer fashion and accessories in the spotlight.
Discounts Marketed:
- Thoughtful teacher gifts & classroom-ready items
- Fun teacher tees & accessories
- Best summer dresses
- Jewelry, beauty & wellness up to 50% off
July 21st-27th: Black Friday in July & Summer Savings
What It’s About:
Create urgency with mid-year savings, gifting themes, and limited-time flash deals all week long.
Discounts Marketed:
- Black Friday in July sitewide savings
- Home essentials up to 60% off
- Early gift ideas + best-sellers
- Flash deals & one-day-only offers
- Apparel steals + free shipping incentives
July 28th-August 3rd: Back-to-School & Seasonal Transition
What It’s About:
Ease shoppers into the new school year and shifting seasons with transitional wardrobe picks and multi-use accessories.
Discounts Marketed:
- Full-category BTS Sale
- Home decor refreshes for school-year start
- Denim, sweaters & layering pieces
- Graphic tees & tops under $25
- School-ready bags & backpacks
* Note: Christmas-themed products are welcome to run throughout July. As in past years, these items will receive increased promotional visibility during the Black Friday in July event (RW 30: July 21–27). Be sure to list early to maximize exposure!
Back-to-School Trends - 2025
Apparel Trends (for Kids, Teens & Moms)
Everyday Nostalgia
Modern takes on ‘90s and Y2K style are still going strong. Think:
- Graphic tees with retro fonts or band-inspired prints
- Baggy jeans, cargo joggers, and wide-leg pants
- Layerable flannel shirts, denim jackets, and casual outerwear
- What to Sell: Mom/kid matching sets, relaxed denim, nostalgic graphics, and comfy layers.
Elevated Basics for Moms
“Put-together casual” is key. Your customers love looking polished but comfortable:
- Soft neutral tops, stretchy pants, structured tees
- Capsule wardrobe pieces in mocha, dusty pink, and cream
- What to Sell: Mix-and-match basics, longline cardigans, functional crossbody bags.
Athleisure + Street Style for Teens
The sporty look meets personality:
Oversized hoodies, bike shorts, varsity jackets
What to Sell: Youth styles with bold fonts, matching sets, and accessories for teens.
Home & Dorm Trends (Style Meets Function)
Colorful & Functional Study Spaces
- Desk organizers, dry-erase calendars, storage cubes in bright colors
- Motivational wall art or decals
- What to Sell: Back-to-school home refresh items—think decorative and useful.
Seasonal Decor with a Purpose
- First day of school signs, countdown chalkboards, and lunch station setups
- Teacher gifts and home office updates for work-from-home moms
- What to Sell: Seasonal signs, kitchen organizers, wall shelves, cute desk mats.
Lifestyle & Gifting Trends
Personalized Everything
- Custom name labels, lunch totes, pencil pouches, water bottles
- Personalized first-day shirts or signs
- What to Sell: Name-ready accessories and custom graphics.
Matching Mom & Mini Moments
- Coordinated tees or sweatshirts for moms and kids
- "School Vibes Only," "Back to Cool," or "First Day Feelings" style sayings
- What to Sell: Matching sets or themed prints timed for BTS season.
Positive & Practical Gifting
- Teacher gifts (candles, tumblers, stationery sets)
- Self-care bundles for moms adjusting to school routines
- What to Sell: Easy-to-ship giftables with clever or encouraging messaging.
Customer Search Trends & In-Demand Products
Trending Graphics & Themes
- Vacation & Sports Tees - Disney, beach vibes, baseball/softball
- Pop Culture - TV, movies, concert tour-inspired, retro styles
- Meme & Social Trends - Viral quotes, parenting humor, seasonal memes
July (Historical Trends)
- Boho Apparel
- Basics
- Back to school (all)
- Teacher Graphics
- Early Fall products
- Organization
How This Helps You Sell:
Shoppers are actively seeking products that reflect both timeless seasonal trends and current cultural moments. Retailers are leaning into bold statements, nostalgic styles, and personalization, while customers are searching for pop-culture-inspired graphics, vacation-ready apparel, and home refresh pieces. By curating your inventory with on-trend designs and high-demand products, you can drive engagement and boost conversions.
How to Participate: Setting Up Your Promotions
Make the most of Jane's marketing campaigns by following these steps to participate effectively:
- Set Up Your Promotions:
- Add promotions for your entire shop, specific subcategories, or individual products in your Seller Admin calendar for the corresponding campaign dates.
- Extend Your Promotion Window:
- To maximize exposure, keep the promotion live for at least 72 hours beyond the featured date. Many customers engage with marketing campaigns a day or more after the email or event is released.
- Include the Featured Category Name:
- Use the featured campaign or category name in your Promotion Title to make it easier for our team to identify and spotlight your deals.
- Example: "End of Year Sale - Accessories under $15, Handbags under $25 - 12/16–12/22."
- Combine Products in the Same Promotion:
- If your product fits into multiple campaigns or categories, list them in a single promotion title. There's no need to create separate calendar entries.
You can find the full article and additional tips within the full Seasonal Campaign Infographic.