October is On!
From major deal events to cozy comforts and early gifting, October brings serious selling power.
This month opens with urgency and value as Jane Deal Days positions our marketplace alongside major retail events. From there, we transition into holiday home prep, fall fashion inspiration, and the all-important kickoff of holiday gifting season. October blends fast-paced promotions with layered storytelling—allowing sellers to shine in apparel, home, accessories, and gifting.
Each week has been thoughtfully planned to help you align products with what shoppers are searching for. Plan now, list early, and tag deals where applicable!
Event Dates & Details
Oct. 3rd-9th: Jane Deal Days
What It’s About: Kick off October with urgency and sitewide savings! This event positions Jane alongside major retail competitors, offering deep discounts on apparel, home, and gifts. A can’t-miss moment to drive volume, boost visibility, and create FOMO.
Discounts Marketed:
- Up to 60% Off Sitewide
- Apparel leads: graphics, denim, dresses, cold-weather styles
- Event urgency: “Nothing over $25,” “Final Days,” and trending feeds
Oct. 10th- 16th: Holiday Home & Seasonal Comforts
What It’s About: Ease into cozy season with lifestyle-inspired home and apparel picks. This week blends early holiday home prep with seasonal loungewear, football weekend gear, and last-chance Halloween excitement.
Discounts Marketed:
- Holiday home begins: décor, bedding, kitchen, hostess gifts
- Jump start on Stocking Stuffers.
- Apparel focus: lounge, sleepwear, Sports fan favorites
- Halloween push: final countdown to sell through inventory
Oct. 17th- 23rd: Holiday Apparel & Festive Fashion
What It’s About: Turn up the style with festive fashion! This week features layered looks, holiday-ready outfits, and accessories to complete every seasonal moment. Apparel shines with curated looks and cold-weather essentials.
Discounts Marketed:
- Styling and outfitting moments: sweaters, outerwear, dresses, graphics
- Price point plays: “Holiday Finds Under $30”
- Accessories as gifting + styling support
Oct. 24th-30th: Gift Guide Launch & Stocking Stuffers
What It’s About: The season of giving officially begins! Jane’s Holiday Gift Guide debuts, helping customers find perfect gifts across categories and price points. From personalized picks to stocking stuffers, it’s time to position your products as top gift contenders.
Discounts Marketed:
- Official launch of the Jane Gift Guide (Her, Him, Kids, Teachers, Pets)
- Gifts by price ($15, $25, $50)
- Focus on personalized gifts, stocking stuffers, and beauty
Trends to Watch + Customer Searches
Late Fall Fashion Trends
- Cold Weather Staples: Cozy sweaters, chunky cardigans, and shackets continue to lead the pack for layering.
- Denim Refresh: Straight-leg, wide-leg, and cropped styles are in demand for flexible, layered looks.
- Holiday-Ready Graphics: Seasonal graphic tees with festive sayings, pop culture nods, or humor. These are staples to own or gift — bestsellers often feature funny, trend-forward, or viral content.
- Rich Fall Colors: Deep shades like olive, wine, camel, and cinnamon are popular across fashion and accessories.
- Statement Add-ons: Blanket scarves, fall handbags, and layered necklaces are rounding out holiday outfits.
Home & Lifestyle Trends
- Holiday Home Launch: Early holiday decorating is in full swing—customers are scooping up festive décor, cozy throws, and anything that makes a space feel “guest-ready.”
- Thanksgiving Hosting: Kitchen and dining products are rising, from charcuterie boards to table décor and hostess-friendly items.
- Stocking Stuffer Season Starts: Small, affordable finds like beauty sets, personalized items, and under-$15 gifts are gaining traction now.
What Customers Are Searching For
- “Holiday graphics”
- “Thanksgiving home decor”
- “Stocking stuffers under $15”
- “Fall dresses”
- “Gifts for teachers”
- “Cozy gifts for her”
- “Holiday outfit ideas”
- “Personalized ornaments”
- “Layering pieces for cold weather”
- “Christmas pajamas for family”
How This Helps You Sell:
Shoppers are preparing for cooler weather, gatherings, and early holiday moments. Optimize your listings with fall keywords like “layering,” “Halloween,” “fall graphics,” and “cozy decor.” Ensure your shop has seasonal staples, home refresh items, and early giftable finds to capture customers who are ready to shop now.
How to Participate: Setting Up Your Promotions
Make the most of Jane's marketing campaigns by following these steps to participate effectively:
- Set Up Your Promotions:
- Add promotions for your entire shop, specific subcategories, or individual products in your Seller Admin calendar for the corresponding campaign dates.
- Extend Your Promotion Window:
- To maximize exposure, keep the promotion live for at least 72 hours beyond the featured date. Many customers engage with marketing campaigns a day or more after the email or event is released.
- Include the Featured Category Name:
- Use the featured campaign or category name in your Promotion Title to make it easier for our team to identify and spotlight your deals.
- Example: "End of Year Sale - Accessories under $15, Handbags under $25 - 12/16–12/22."
- Combine Products in the Same Promotion:
- If your product fits into multiple campaigns or categories, list them in a single promotion title. There's no need to create separate calendar entries.
You can find the full article and additional tips within the full Seasonal Campaign Infographic.