The holiday rush is officially on, and November is packed with reasons for customers to shop Jane. From cozy graphics and loungewear to can’t-miss gifting moments, every week builds momentum toward the biggest shopping days of the year. With Singles Day, Black Friday, and Cyber Week all on the horizon, sellers have more opportunities than ever to shine. Stock up your storefronts, lean into trending categories, and join us in creating urgency that gets customers clicking and checking out!
Event Dates & Details
Oct. 30th- Nov. 5th: Graphics & Lounge Focus
What It’s About: This week is all about cozy comfort and on-trend graphics. Customers will be looking to refresh their homes and wardrobes with holiday-ready décor, seasonal graphic tees, and lounge staples. Thanksgiving urgency starts building.
Discounts Marketed:
- Holiday décor, bedding & kitchen essentials
- Graphics (holiday + seasonal)
- Loungewear & cozy apparel
- Thanksgiving décor reminders
Seller Encouragement: Graphics and loungewear are customer staples during this time of year — funny, seasonal, and giftable graphics always drive clicks! Sellers with cozy lifestyle products or holiday home goods should lean in here, as shoppers are already prepping for gatherings.
Nov. 6th- 12th: Singles Day / Early Black Friday
What It’s About: Big promos begin now! Customers are primed for savings and looking to shop early. This week blends “treat yourself” Singles Day energy with early Black Friday urgency. Apparel, Accessories, and personalized gifts will be the stars.
Discounts Marketed:
- Sitewide early Black Friday savings
- Personalized gifting
- Fall apparel
- Graphics & loungewear up to 50% off
- Accessories up to 40% off
- 11/11 (Singles Day) Sitewide Free Shipping
Seller Encouragement: If you’ve got giftable products or fall fashion, now’s the time to shine. Customers are ready to shop for themselves and for gifting. Join the urgency and spotlight limited-time promos to maximize visibility.
Nov. 13th- 19th: Gift Guides by Person
What It’s About: Jane becomes the gifting hub! We’re curating for “Her, Him, Kids, Teachers” and layering in personalization, stocking stuffers, and strong price-point plays. Customers want thoughtful yet affordable ideas they can check off their list early.
Discounts Marketed:
- Gift Guides by recipient
- Gifts under $25 & $50
- Personalized jewelry, home & apparel
- Stocking stuffers from $4
- Best sellers across categories
Seller Encouragement: This is the week to ensure your products are gift-ready! Personalized items and affordable price points move fastest. If your products fit into recipient-specific categories (kids, teachers, coworkers), lean into that — it’s exactly what customers are searching for.
Nov. 20th-26th: Winter Style + Black Friday Countdown
What It’s About: Momentum builds toward Black Friday. Customers want fresh winter fashion and holiday home essentials, with increasing urgency as Thanksgiving hits. The countdown messaging keeps excitement high without going “final” too early.
Discounts Marketed:
- Winter wardrobe (sweaters, outerwear, layering)
- Denim & bottoms (best-sellers)
- Holiday home décor & entertaining
- Cozy bedding & blankets
- Countdown teasers for Black Friday
- Doorbusters + Free Shipping promos
Seller Encouragement Callout: Doorbuster season starts here! If you’ve got winter apparel, holiday décor, or gift-ready items, this week is critical for visibility. Align with urgency messaging and make sure your offers are competitive to land in these high-traffic pushes. Price-point buckets will be announced at a later date.
Nov. 27th- Dec. 3rd: Black Friday/Cyber Monday Week
What It’s About: The biggest week of the year! Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday all roll together. Urgency is at its peak with daily doorbusters, flash deals, and price-point callouts.
Discounts Marketed:
- Doorbusters across categories
- Graphics under $18
- Bedding under $30
- Personalized gifts under $25
- Kids’ toys under $15
- Cyber Monday Free Shipping (Possibly Sitewide - TBD)
- Broad holiday gifting categories
Seller Encouragement Callout: This is the ultimate week to participate in promos. Sitewide energy is unmatched, and customers expect big savings. Small businesses, personalized products, and gifting categories all get major love — don’t miss your chance to ride this sales wave!
Trends to Watch + Customer Searches
Holiday Fashion Trends
- Seasonal Graphics: Holiday slogans, festive sayings, and pop culture references remain strong. These are staples customers love to own and gift, especially funny, trend-forward, and viral designs.
- Cozy Layers: Chunky sweaters, cardigans, and layering pieces continue to trend as customers prep for colder weather and holiday outings.
- Dresses for the Season: Holiday-ready dresses—think velvet, jewel tones, and sparkles—are in demand for parties, family photos, and gifting occasions.
- Winter Accessories: Blanket scarves, knit hats, gloves, and handbags are rounding out outfits and driving easy gifting.
- Statement Jewelry: Affordable, giftable jewelry (layered necklaces, hoops, studs) is trending as stocking stuffers and quick gift buys.
Home & Lifestyle Trends
- Holiday Home Glow: Festive décor, candles, throws, and entertaining pieces are peaking as customers create cozy, guest-ready homes.
- Thanksgiving Hosting: Kitchen & dining essentials (charcuterie boards, serveware, table linens) are top of mind leading into the holiday.
- Stocking Stuffers & Beauty: Small, affordable items like beauty kits, self-care products, and fun novelty gifts under $15 are gaining traction early.
- Personalized Touches: Monogrammed ornaments, custom apparel, and personalized keepsakes are being sought as meaningful holiday gifts.
What Customers Are Searching For
- “Holiday graphic tees”
- “Christmas pajamas for family”
- “Stocking stuffers”
- “Gifts for teachers”
- “Personalized ornaments”
- “Thanksgiving hosting”
- “Cozy home décor”
- “Velvet dresses”
- “Jewelry gifts under $25”
- “Winter coats & jackets”
How This Helps You Sell:
By leaning into both market trends and customer-driven search demand, you’re giving your products the best shot at visibility and conversions on Jane:
- Trends to Watch (late fall fashion, cozy home updates, holiday gifting categories) show you where retail energy is headed. Stocking these staples ensures your products feel fresh, relevant, and in sync with what big-box retailers are pushing.
- Customer Searches (graphics tied to pop culture, vacation/travel themes, meme-inspired content, personalized gifts) reflect real demand signals. Meeting shoppers exactly where their interests are boosts the likelihood of clicks, saves, and purchases.
Together, these insights help you:
- Plan smarter assortments by aligning your uploads with what customers want right now.
- Drive conversions through price points and categories that are already primed for success.
- Stay competitive during high-volume shopping moments by showing up in both trending feeds and search-driven browsing.
How to Participate: Setting Up Your Promotions
Make the most of Jane's marketing campaigns by following these steps to participate effectively:
- Set Up Your Promotions:
- Add promotions for your entire shop, specific subcategories, or individual products in your Seller Admin calendar for the corresponding campaign dates.
- Extend Your Promotion Window:
- To maximize exposure, keep the promotion live for at least 72 hours beyond the featured date. Many customers engage with marketing campaigns a day or more after the email or event is released.
- Include the Featured Category Name:
- Use the featured campaign or category name in your Promotion Title to make it easier for our team to identify and spotlight your deals.
- Example: "End of Year Sale - Accessories under $15, Handbags under $25 - 12/16–12/22."
- Combine Products in the Same Promotion:
- If your product fits into multiple campaigns or categories, list them in a single promotion title. There's no need to create separate calendar entries.
You can find the full article and additional tips within the full Seasonal Campaign Infographic.