December is packed with gifting energy, seasonal style, and can’t-miss promotions! From last-minute gift guides and personalized finds to cozy winter refreshes and end-of-year clearance events, there's still so much opportunity to sell. Whether you're in fashion, home, gifting, or trending accessories—now’s the time to list products that bring joy, comfort, and savings to our shoppers. Explore each week’s plan to make the most of the final stretch of 2025 and get inspired to wrap up the season on a high note!
Event Dates & Details
Dec. 4th- 10th: Last Chance Gifting
What It’s About: This week is the final big push for gifting season! We’ll spotlight top-selling gifts and curated guides by recipient while introducing major incentives like Sitewide Free Shipping. Expect messaging around “last chance to shop” and stocking up before shipping cutoffs.
Discounts Marketed:
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Sitewide Free Shipping - 12/5
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Personalized gifts, jewelry & home goods
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Stocking stuffers & gifts under $25
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Holiday home décor & ornaments
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Party-ready accessories and décor
Seller Encouragement: This is your last opportunity to shine in the gifting category! Ensure your listings are optimized for quick gifting decisions — think clear photos, giftable descriptions, and strong price points. If you offer free or fast shipping, call it out clearly to capture those final holiday shoppers.
Dec. 11th- 17th: Winter Style & New Year’s Prep
What It’s About: With gifting winding down, customers shift to self-purchases and style refreshes. This week focuses on winter apparel, cozy accessories, and New Year’s Eve looks. It’s an “inspire to shop” moment featuring trendy, boho, and festive styles.
Discounts Marketed:
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Holiday & NYE outfits (tops, dresses, accessories)
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Jewelry for holiday & event looks
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Sweaters and winter staples
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Select categories up to 50% off
Seller Encouragement: Now’s the time to showcase new arrivals and cold-weather bestsellers! Customers are looking for style inspiration heading into New Year’s events — highlight pieces that feel fresh, celebratory, and easy to mix and match.
Dec.18th- 24th: Holiday Clearance Event
What It’s About: Clearance week is here! Help customers snag end-of-season steals while clearing through remaining Christmas inventory. This event will feature heavy markdowns on holiday-themed products and select winter categories.
Discounts Marketed:
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Holiday décor, stockings, ornaments, & party supplies
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Holiday home clearance (20% off or more)
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Dresses, home, and bedding markdowns
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Free shipping callouts for clearance categories
Seller Encouragement: This is your best opportunity to move remaining holiday inventory! Consider offering deep discounts on seasonal items and marking listings as “final sale” if needed. Clearance sales attract value-driven shoppers looking for post-holiday deals.
Dec. 25th-31st: Best of the Year / 2025 Wrap-Up
What It’s About: We’re closing out the year by celebrating Jane’s top-selling products and categories. This week features curated customer favorites and post-holiday markdowns on apparel, accessories, and more — perfect for shoppers looking to treat themselves.
Discounts Marketed:
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2025 Best Sellers spotlight
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Women’s Apparel Sale
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Under $25 savings
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Best Selling Graphics and Bottoms
Seller Encouragement Callout: This week is all about visibility for your best performers. Highlight your most-loved listings, offer final markdowns, and focus on customer favorites. Shoppers are browsing again after the holidays — let’s end the year on a strong note!
Trends to Watch + Customer Searches
Season’s Staples: What’s Performing
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Gifting by Person: We’re seeing strong interest in curated guides—shoppers are seeking ideas by recipient (teachers, friends, him/her, kids) and by price point (under $25/$50).
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Stocking Stuffers: Small, easy-to-gift items starting under $10 are converting well. Think accessories, beauty items, stationery, socks, and toys.
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Holiday Decor: Customers are still grabbing festive pieces to spruce up their spaces. Ornaments, stockings, kitchen linens, and doormats are seasonal standouts.
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Graphics that Sell: Holiday, funny, cozy sayings, and pop culture references in tees and sweatshirts are continuing to trend. These are staples for both owning and gifting—so bold styles, seasonal colors, and unique fonts still win!
What Customers Are Searching For
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Christmas Tees & Holiday Loungewear (especially matching sets)
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Stocking Stuffers for all ages
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New Year’s Outfits – sparkly tops, dresses, and party jewelry
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Teacher & Friend Gifts – practical or personalized wins
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Ornaments & Themed Decor – final wave of holiday home refresh
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After-Christmas Deals – bargain-hunters are ready to stock up!
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Valentines Day - Valentines shopping starts as early as mid-December!
How This Helps You Sell:
Staying in tune with what customers are actively searching for helps you:
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Time your product drops more strategically for sales.
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Use keywords in titles/descriptions to match search trends.
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Plan discounts or sitewide participation that aligns with major themes.
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Re-list or re-merchandise items that fit seasonal interest (like cozy home, gifting by recipient, and fun NYE pieces).
Now’s the time to maximize your visibility and lean into the final rush of the year. You’ve got this!
Deals That Deliver!
How to Participate: Setting Up Your Promotions
Make the most of Jane's marketing campaigns by following these steps to participate effectively:
- Set Up Your Promotions:
- Add promotions for your entire shop, specific subcategories, or individual products in your Seller Admin calendar for the corresponding campaign dates.
- Extend Your Promotion Window:
- To maximize exposure, keep the promotion live for at least 72 hours beyond the featured date. Many customers engage with marketing campaigns a day or more after the email or event is released.
- Include the Featured Category Name:
- Use the featured campaign or category name in your Promotion Title to make it easier for our team to identify and spotlight your deals.
- Example: "End of Year Sale - Accessories under $15, Handbags under $25 - 12/16–12/22."
- Combine Products in the Same Promotion:
- If your product fits into multiple campaigns or categories, list them in a single promotion title. There's no need to create separate calendar entries.
You can find the full article and additional tips within the full Seasonal Campaign Infographic.