January is all about getting organized, embracing cozy living, and finding moments to reset. Customers are looking to refresh their homes and wardrobes, while also starting to shop for Valentine’s Day. Whether it’s storage solutions, soft layers, or heart-themed gifts, now’s the time to help them start 2026 right.
Event Dates & Details
Jan. 1st-7th: New Year, New Home
What It’s About: We’re starting the year fresh with a focus on comfort, organization, and refreshing the home. This week leans into sitewide free shipping and encourages customers to set a cozy, organized tone for the new year with fresh bedding, décor, kitchen items, and winter apparel.
Discounts Marketed:
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1/1–1/2: Sitewide Free Shipping
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Promotions on:
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Home Organization
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Bedding & Blankets
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Kitchen Refresh
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Winter Dresses & Sweaters
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Seller Encouragement: It’s a great week to list home goods, seasonal decor, and cozy lifestyle essentials. If you’ve got products that support a clean-slate mindset—think organizing tools, soft textiles, and functional kitchen goods—this is your moment! Apparel sellers: think cozy yet put-together styles that say “new year, new me.”
Jan. 8th- 14th: New Year, New Wardrobe
What It’s About: This week is all about fashion! We're showcasing fresh winter looks, trending Valentine’s Day outfits, and easy price-point wins to entice style-seekers to refresh their closets for 2026.
Discounts Marketed:
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Trend-Forward Winter Apparel
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Valentine's Day Outfits
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Tops, Dresses, and Jackets
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Price Point Promos on Fashion
Seller Encouragement: Style always sells—especially when it feels new. Focus on dresses, blouses, date-night looks, and early Valentine's Day fashion (red, pink, romantic vibes). Call out fresh trends and pair items in listings for outfit inspiration.
Jan.15th- 21st: You'll/They’ll Love This (Valentine’s Gifting)
What It’s About: Gifting becomes the spotlight this week, with a strong push for Valentine’s Day personalized gifts, festive graphics, and home decor that sets the scene for love. This is the biggest week to convert early gift-seekers.
Discounts Marketed:
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Personalized Gifts
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Valentine’s Graphics
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Seasonal Home Decor
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Jewelry & Accessories
Seller Encouragement: If you sell personalized items—get them listed now! This is your week. From monogrammed gifts to couple-themed graphics and home decor with heart, lean into love and get your bestsellers up before the shipping window narrows.
Jan. 22nd-28th: Valentine’s Prep (Apparel + Decor)
What It’s About: We’re pushing customers to prep for the holiday of love—whether they’re heading out, hosting at home, or celebrating with friends. Apparel, home decor, and party-ready pieces are the stars this week.
Discounts Marketed:
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Free Shipping (not sitewide)
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Dresses for Date Night
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Galentine’s Gifts
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Valentine’s Decor & Party Supplies
Seller Encouragement Callout: Now’s the time to show off dresses, accessories, and hostess-worthy goods. Think: charcuterie boards, wine glasses, balloons, festive table runners.
Jan. 29th- Feb. 4th: Best of Winter!
What It’s About: We're helping customers close out the season and score great prices on remaining winter inventory. Apparel, home, and accessories are positioned with markdowns to prep for the transition into spring.
Discounts Marketed:
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Winter Apparel Sale
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Clearance Buckets: Under $25, Under $15
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Deep Discounts Across Home & Accessories
Seller Encouragement Callout: This is a great week to clear out winter items—especially those that have strong reviews or performed well earlier in the season. Price to move, bundle sets, and call out any last chance availability to maximize visibility.
Trends to Watch + Customer Searches
Season’s Staples: What’s Performing
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New Year, New Spaces: Customers are ready to refresh their homes with cozy bedding, kitchen organization, and calming home accents. Neutrals, modern minimal, and warm textures are in.
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Cold Weather Comforts: Sweaters, long sleeve tops, soft pants, and fleece-lined loungewear are still strong sellers through January.
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Subtle Valentine’s Vibes: Tees, sweatshirts, and home goods with hearts, blush tones, or romantic sayings are starting to pick up.
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Jewelry & Accessories as Gifts: Lightweight gifting continues post-holiday, especially with personalization or trending designs.
What Customers Are Searching For
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“Valentine’s Day gifts for her/him”
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“Cozy home refresh”
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“New year, new wardrobe”
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“Under $25 gift ideas”
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“Sweaters on sale”
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“Organizing bins”
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“Heart graphic sweatshirt”
How This Helps You Sell:
Staying in tune with what customers are actively searching for helps you:
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Time your product drops more strategically for sales.
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Use keywords in titles/descriptions to match search trends.
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Plan discounts or sitewide participation that aligns with major themes.
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Re-list or re-merchandise items that fit seasonal interest (like cozy home, gifting by recipient, and fun NYE pieces).
Now’s the time to maximize your visibility and lean into the final rush of the year. You’ve got this!
Deals That Deliver!
How to Participate: Setting Up Your Promotions
Make the most of Jane's marketing campaigns by following these steps to participate effectively:
- Set Up Your Promotions:
- Add promotions for your entire shop, specific subcategories, or individual products in your Seller Admin calendar for the corresponding campaign dates.
- Extend Your Promotion Window:
- To maximize exposure, keep the promotion live for at least 72 hours beyond the featured date. Many customers engage with marketing campaigns a day or more after the email or event is released.
- Include the Featured Category Name:
- Use the featured campaign or category name in your Promotion Title to make it easier for our team to identify and spotlight your deals.
- Example: "End of Year Sale - Accessories under $15, Handbags under $25 - 12/16–12/22."
- Combine Products in the Same Promotion:
- If your product fits into multiple campaigns or categories, list them in a single promotion title. There's no need to create separate calendar entries.
You can find the full article and additional tips within the full Seasonal Campaign Infographic.