September is here, bringing cozy layers, early holiday excitement, and a fresh season of shopping! From fall wardrobe refreshes and Halloween decor launches to early holiday gifting, this month is full of reasons for customers to shop. Highlight transitional apparel, home refreshes, and personalized gifts to capture shoppers as they prepare for cooler days, gatherings, and the holidays ahead. Dive into each week’s focus to plan your product lineup for a strong September!
Event Dates & Details
Sept. 4th- 10th: Fall Essentials & Seasonal Refresh
What It’s About: Encourage customers to refresh their wardrobes with fall staples while adding seasonal accessories.
Discounts Marketed:
- Fall dresses & denim
- Cozy sweaters & cardigans
- Cold-weather accessories
- Graphic tees & fall tops
- New fall footwear arrivals
Sept. 11th- 17th: Halloween & Cozy Fall Living
What It’s About: Kick off Halloween excitement while keeping cozy home comforts and layered apparel in the spotlight.
Discounts Marketed:
- Halloween decor
- Cozy bedding & home essentials
- Sweaters & layering pieces
- Best-selling jeans & bottoms
- Fall footwear trends
- Handbags & accessory arrivals
Sept. 18th- 24th: Sweater Weather & Personalized Gifting
What It’s About: Lean into sweater weather while promoting personalized gifts and fall apparel staples.
Discounts Marketed:
- Halloween home decor & entertaining essentials
- Sweaters & outerwear up to 40% off
- Personalized gifts for fall occasions
- Graphic tees, denim & fall basics
- Best-selling dresses & blouses
- Fall footwear & bags
Sept. 25th- Oct. 1st: Holiday Launch & Early Gifting
What It’s About: Kick off the holiday season with festive decor, cozy apparel, and personalized early gifting promotions.
Discounts Marketed:
- Holiday decor & early gift launches
- Sweater weather favorites
- Personalized holiday gifts
- Denim & casual apparel deals
- Thanksgiving hosting essentials
- Bedding refreshes for guest-ready homes
Trends to Watch + Customer Searches
Fall Fashion Trends
- Layering Staples: Lightweight sweaters, cardigans, and shackets.
- Denim Focus: Straight-leg, wide-leg, and cropped styles for versatile fall outfits.
- Seasonal Graphics: Fall sayings, Halloween themes, and neutral graphic tees for layering.
- Warm Tones: Rust, olive, mustard, and burgundy tones across apparel and accessories.
- Statement Accessories: Chunky scarves, layered necklaces, and fall handbags.
Home & Lifestyle Trends
- Halloween Decor: Spooky signs, porch decor, and seasonal wreaths.
- Fall Home Refresh: Throws, cozy bedding, and autumn-scented decor.
- Thanksgiving Prep: Kitchen & dining essentials for hosting.
What Customers Are Searching For
- “Fall sweaters”
- “Halloween decor”
- “Layering pieces for fall”
- “Thanksgiving hosting essentials”
- “Graphic tees for fall”
- “Teacher gifts”
- “Personalized gifts for holidays”
- “Denim for fall”
- “Boots and fall footwear”
- “Cozy home decor”
How This Helps You Sell:
Shoppers are preparing for cooler weather, gatherings, and early holiday moments. Optimize your listings with fall keywords like “layering,” “Halloween,” “fall graphics,” and “cozy decor.” Ensure your shop has seasonal staples, home refresh items, and early giftable finds to capture customers who are ready to shop now.
How to Participate: Setting Up Your Promotions
Make the most of Jane's marketing campaigns by following these steps to participate effectively:
- Set Up Your Promotions:
- Add promotions for your entire shop, specific subcategories, or individual products in your Seller Admin calendar for the corresponding campaign dates.
- Extend Your Promotion Window:
- To maximize exposure, keep the promotion live for at least 72 hours beyond the featured date. Many customers engage with marketing campaigns a day or more after the email or event is released.
- Include the Featured Category Name:
- Use the featured campaign or category name in your Promotion Title to make it easier for our team to identify and spotlight your deals.
- Example: "End of Year Sale - Accessories under $15, Handbags under $25 - 12/16–12/22."
- Combine Products in the Same Promotion:
- If your product fits into multiple campaigns or categories, list them in a single promotion title. There's no need to create separate calendar entries.
You can find the full article and additional tips within the full Seasonal Campaign Infographic.