Best Practice: Introducing Sneak Peeks on Jane!
We’re excited to announce the launch of Sneak Peeks — a returning favorite from Jane 1.0, reimagined for our new marketplace experience! Sneak Peeks give customers a preview of upcoming sales and promotions, increasing engagement and building excitement for what’s coming next.
This feature was highly requested by our seller community, and we’re thrilled to bring it back in a fresh new way that works with the current structure of Jane.
What Are Sneak Peeks?
Sneak Peeks are product promotions scheduled to go live the next day, allowing customers to:
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Preview deal prices early, giving them a reason to come back and shop.
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Heart your favorites right on the product listing — making it easy for customers to come back and shop the items they love.
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Plan purchases ahead, helping increase conversion once the deal officially starts.
🕛 Deals go live at 12:00am MST the following day — creating a daily rhythm for customers to check back in and shop the latest deals.
Best Practices for Successful Promotions
Here are our top tips to get the most out of Sneak Peeks:
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Run Promotions for 3–7 Days
Keep your deals active for at least 3 days to allow time for customers to browse, favorite, and buy — giving your products longer exposure on Jane’s sale pages. -
Don’t Repeat Items Too Often
To keep things feeling fresh, wait at least 14 days before running the same item again in a promotion. -
Keep It Seasonally Relevant & Aligned with Events
Tie your promos to seasonal moments or holidays — and check our marketing calendar for upcoming sitewide events to boost visibility. -
Offer Dynamic & Thoughtful Discounts
Start the season with lighter discounts (e.g. 20%) and increase over time to create urgency and re-engagement.
What’s Next
We’re continuing to build features that strengthen customer engagement and support the sense of community that makes Jane unique. Sneak Peeks are just the beginning.
As part of this ongoing effort, we’re currently working on:
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Marketing enhancements such as targeted emails and in-app messaging based on customer favorites.
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Exploring integrations with social commerce channels to make it easier for customers to discover and shop your products through platforms like Facebook and Instagram.
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Developing future features that support brand discovery, repeat shopping, and community-driven interactions — more to come here as we grow!
These initiatives are designed to boost traffic, deepen customer connection, and help sellers maximize visibility and sales.