April is full of opportunities to refresh and celebrate! We're spotlighting Easter's final moments, spoiling teachers and moms, gearing up for wedding season, and bringing the heat with summer arrivals. Check out each week’s campaign highlights and plan your promotions to make the most of this sunny season!
Event Dates & Details
March 31st–April 6th: Easter Last Chance
- Easter's Final Countdown: Help customers shop those last-minute Easter outfits and decor!
- Highlight: Easter Decor, Spring Dresses, Jewelry & Accessories
- Discounts Marketed: Last chance Easter up to 60% off & Free Shipping.
- Thousands of Deals Ship Free! April 1st-2nd. A two-day special featuring thousands of products shipping free—customers will love this!
- Highlight: Best-selling products across all categories
- Discounts Marketed: Free shipping on thousands of deals—48 hours only!
- Teacher Appreciation Gifts: Inspire shoppers to say "thank you" with thoughtful, personalized teacher gifts that they'll absolutely adore.
- Discounts Marketed: Personalized items, accessories, & gifts under $25
April 7th – 13th: Mother’s Day Gifts & Trendy Boho Vibes
- Boho Chic & Spring Staples: Give your shop a free-spirited flair by showcasing breezy boho dresses, tops, and accessories that customers can’t resist.
- Secondary: Promote seasonal favorites—graphics and shorts.
- Discounts Marketed: Spring essentials up to 60% off.
- Mother’s Day Gift Guide: Warm hearts (and boost sales!) by highlighting personalized Mother’s Day gifts that perfectly suit every type of mom.
- Discounts Marketed: Curate gift options under $30 that encourage easy decision-making.
- Mother’s Day Must-Haves: Give your best sellers the spotlight—highlight gifts moms love most, from charming jewelry to unforgettable keepsakes.
- Discounts Marketed: Showcase Mother’s Day jewelry and accessories at accessible price points (under $25).
April 14th–20th: Wedding Season & Summer Sneak-peek
- Wedding Season Event: Celebrate wedding season by showcasing gorgeous dresses and stylish accessories that guests will fall in love with.
- Secondary: Spotlight thoughtful wedding and celebration gifts.
- Discounts Marketed: Gifts & celebration essentials up to 30% off.
- Mom-Approved Styles: Charm customers shopping for Mother's Day by featuring heartfelt apparel and graphics designed especially to make Mom smile.
- Secondary: Offer jewelry, accessories, and keepsakes that perfectly complement these gifts.
- Summer New Arrivals: Get shoppers excited about the new season by highlighting just-landed summer styles they'll want to wear immediately!
- Secondary: Featuring tops, bottoms, and dresses.
- Discounts Marketed: Select best-sellers up to 40% off. (Curated by our team; driven by data)
- Home Refresh: Summer Vibes: Encourage customers to brighten their spaces with cheerful home decor and fresh essentials perfect for summertime gatherings.
- Secondary: Promote decor, bedding, and kitchen upgrades ideal for warm-weather hosting.
April 21st – 27th: Mother's Day + Summer Vaca Essentials
- Mother’s Day – Final Call: Spark urgency with a final push for personalized Mother’s Day gifts to make sure every shopper finds the perfect present.
- Discounts Marketed: Highlight personalized gifts across all categories.
- Secondary: Up to 50% off Mother's Day gifts.
- Your Summer Style Guide: Tempt customers with fresh, breezy summer essentials like stylish dresses, casual tanks, and easy-to-love accessories.
- Secondary: Offer great value with special prices on trending summer pieces.
- Discounts Marketed: Select styles up to 40% off.
- Vacation-Ready Styles: Make a splash by showcasing swimwear, sandals, and chic resort-ready outfits to help customers prep for vacation mode.
- Secondary: Highlight irresistible deals on family vacation styles and travel accessories.
- Discounts Marketed: Vacation essentials up to 50% off.
Trending Products & Retail Insights
Fashion Trends: A Bold Yet Timeless Approach
This season, fashion is embracing vibrant colors, nostalgic elements, and contemporary silhouettes:
- Color Trends: Mocha Mousse, Emerald Green, True Red, Dusty Pink, and Tangerine dominate the palette, creating a mix of warmth and vibrancy.
- Fringe Details: Movement and texture make a statement through tasteful tassels on dresses, vests, and accessories.
- Sheer Elegance: Lightweight, translucent fabrics create ethereal, sophisticated looks.
- Sculptural Silhouettes: Exaggerated shoulders, 3D elements, and voluminous tailoring redefine power dressing.
- Monochrome Moments: Black-and-white combinations offer timeless contrast and bold simplicity.
- Bohemian Revival: Luxe, boho-chic styles return with earthy textures, sunset prints, and cut-out dresses.
- Powder Pink: A fresh, airy take on pastels, adding a soft, feminine touch.
- Drop-Waist Designs: Dresses and skirts highlight relaxed yet structured silhouettes, emphasizing the hips.
Home Decor Trends: Comfort Meets Personal Expression
Home design in 2025 is all about warmth, texture, and sustainable aesthetics:
- Earthy & Warm Tones – Offer brown-toned textiles, ceramic decor, and wooden accents in mocha, caramel, and deep chocolate hues.
- Organic & Sustainable Living – Stock linen bedding, bamboo kitchenware, woven storage, and recycled glass decor for an eco-friendly appeal.
- Curved & Textured Designs – Feature rounded-edge mirrors, sculptural vases, poufs, and textured wall art for a modern, soft aesthetic.
- Bold Patterns & Maximalist Accents – Introduce vibrant throw pillows, statement rugs, patterned ceramics, and colorful drinkware to embrace pattern mixing.
- Coastal & Natural Elements – Highlight rattan furniture, jute rugs, breezy linen textiles, and ocean-inspired tableware for a fresh, modern coastal vibe.
- Statement Lighting – Offer unique table lamps, sculptural pendants, and LED accent lights to make lighting a decor focal point.
Customer Search Trends & In-Demand Products
Vacation Tees, Destinations, & Seasonal Graphics
- Disneyland & Disney World-inspired tees
- Beach vacation and tropical-themed apparel
- Seasonal Sports related graphics
Pop Culture Graphics
- TV shows, viral songs, and trending music artists
- Movie-inspired graphics and retro throwback styles
- Artist & band tees reflecting current concert trends
Meme & Social Trend Graphics
- Funny one-liners from viral moments
- Internet culture, nostalgic references, and witty captions
- Seasonal meme graphics for spring & summer
- Comedic parent quotes
How This Helps You Sell:
Shoppers are actively seeking products that reflect both timeless seasonal trends and current cultural moments. Retailers are leaning into bold statements, nostalgic styles, and personalization, while customers are searching for pop-culture-inspired graphics, vacation-ready apparel, and home refresh pieces. By curating your inventory with on-trend designs and high-demand products, you can drive engagement and boost conversions.
You can find the full article and additional tips within the full Seasonal Campaign Infographic.