A well-crafted product title is a powerful tool for increasing visibility and boosting sales on Jane. Clear, concise, and optimized titles not only attract customer attention but also improve searchability across the Jane platform and external marketing efforts.
To maximize your product's exposure and ensure eligibility for external Jane marketing placements, follow these best practices:
Key Guidelines for Product Titles
Be Clear and Specific
Include essential product details such as the name, key features, and unique attributes.
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Example: "Ceramic Coffee Mug | 16 oz" instead of "Coffee Mug."
Stay Concise
Keep your titles around 40 characters to ensure they display fully in search results.
Do Not Include Price or Manipulative Keywords
Avoid using price details or keywords that artificially boost search rankings.
Use Proper Capitalization
Follow title case formatting (capitalize important words) and avoid ALL CAPS.
Refrain from Superfluous Adjectives
Avoid non-descriptive or excessive adjectives that do not add value to the product.
Avoid Promotional Language
As per Jane’s Playbook policy, promotional phrases such as:
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"Best Deal,"
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"Limited Time Offer,"
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"Exclusive Discount,"
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"Lowest Price Guaranteed,"
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"Clearance,"
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"Daily Deal,"
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"Flash Deal"
are prohibited in product titles, descriptions, and fine print unless specifically approved by a Jane representative.
Do Not Include Your Seller Name in the Title
Focus on the product itself rather than branding.
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Example: "Knitted Throw Blanket | Various Sizes" instead of "[Your Store Name] Knitted Throw Blanket."
Use Consistent Formatting with a Vertical Bar ( | )
For professionalism and readability, use a vertical bar to separate key product details such as size, color, or variations.
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Example: "Boho Stripe Blouse | 3 Colors."
Common Mistakes to Avoid
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Overloading titles with irrelevant keywords.
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Spelling or grammatical errors.
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Misleading or inaccurate wording.
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Including seller names, internal identifiers, or quantity/availability details.
Examples of Effective Product Titles
✔️ Acceptable Titles:
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"Boho Stripe Blouse | 3 Colors"
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"Bamboo 6 Pc Solid 1800 Ct Sheet Set"
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"Women's Winter Ankle Boots | Water Resistant | Black"
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"Handmade Soy Candle | Lavender Scent | 8 oz"
Why these work: These titles are clear, concise, and product-focused.
❌ Unacceptable Titles:
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"Best Price!!! CHEAP Toddler Jumpers!!!"
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"[Your Store Name] Cozy Winter Blanket - Limited Stock!!!"
By following these best practices, your product listings will stand out to potential buyers, improve discoverability, and align with Jane’s marketing policies. Crafting well-structured product titles ensures a professional, engaging, and sales-driven shopping experience for customers on Jane.