May Campaign Overview & Key Promotional Details

May is bursting with sunshine, celebrations, and shopping moments! From refreshing summer styles and getaway-ready looks to heartfelt gifting—this month is packed with reasons to promote. Don’t miss the chance to jump into trending fashion, home updates, and vacation vibes. Explore each week’s campaign highlights and plan your product lineup to shine all month long!

Event Dates & Details

Fashion Trends: Elevated Ease & Expressive Style

This season is about lightweight freedom, bold self-expression, and a playful take on classics:

Color Trends:

• Powder Pink, Tangerine, and True Red continue to thrive
• Icy Blue and Lemon Yellow add bright seasonal refreshes
• White-on-White looks offer a breezy minimalist vibe

Summer Spotlight Trends:

• Sheer Layers – Organza, mesh, and chiffon in dresses, coverups, and statement tops
• Bohemian Revival – Maxi skirts, crochet, embroidery, and sunset-inspired color palettes
• Statement Accessories – Chunky jewelry, oversized sunglasses, and textured handbags
• Drop-Waist Dresses – Flowing silhouettes with 1920s flair
• Y2K Influence – Low-rise denim, baby tees, cargo skirts, and nostalgic graphics
• Bold Florals & Mixed Patterns – Playful prints dominate in skirts, swimwear, and blouses
• Cut-Out & Backless Details – Heat-friendly and trend-forward design elements

Home Decor Trends: Relaxed, Natural, and Playful

Summer décor leans into airiness, coastal charm, and vibrant personality:

Seasonal Focus:

• Modern Coastal Vibes – Whitewashed woods, breezy linen textiles, blue/seafoam color accents
• Natural Textures – Jute, rattan, cane, and raw-edge wood in storage, lighting, and tabletop decor
• Vibrant Entertaining – Colorful melamine dishware, outdoor glassware, bold table linens
• Maximalist Touches – Patterned pillows, bright rugs, layered tabletop styling
• Light & Whimsical Lighting – Sculptural pendants, solar-powered patio lights, lanterns
• Eco-Conscious Essentials – Recycled materials, woven organizers, sustainable kitchen updates

Seller Tip: Shoppers are seeking comfort and standout pieces—think “effortless chic” with a splash of fun. Look for breathable fabrics, texture play, and vibrant but approachable designs to stay on-trend.

Customer Search Trends & In-Demand Products

Current Searches

• Disney (vacation tees, matching sets)
• Any products offered need to be Disney ‘Inspired’ unless licensing is held.
• Teacher (gifts, end-of-year tees)
• Baseball/Softball (mom gear, team spirit)
• Plus Size (inclusive sizing for summer styles)
• Pets (dog/cat tees, gifts)
• Graduation (gifts, grad tees, party décor)
• Wedding (bridal party gifts, honeymoon wear)

Trending Graphics & Themes

• Vacation & Sports Tees: Disney, beach vibes, baseball/softball
• Pop Culture: TV, movies, concert tour-inspired, retro styles
• Meme & Social Trends: Viral quotes, parenting humor, seasonal memes

Summer Favorites (Historical Trends)

• Boho Apparel
• Summer Dresses
• Beach & Travel Gear
• Sandals & Easy Footwear
• Patriotic Apparel/Décor
• Kids’ Crafts & Activities

How This Helps You Sell:

Shoppers are actively seeking products that reflect both timeless seasonal trends and current cultural moments. Retailers are leaning into bold statements, nostalgic styles, and personalization, while customers are searching for pop-culture-inspired graphics, vacation-ready apparel, and home refresh pieces. By curating your inventory with on-trend designs and high-demand products, you can drive engagement and boost conversions.

How to Participate: Setting Up Your Promotions

Make the most of Jane's marketing campaigns by following these steps to participate effectively:

• Set Up Your Promotions:
  
  • Add promotions for your entire shop, specific subcategories, or individual products in your Seller Admin calendar for the corresponding campaign dates.
• Extend Your Promotion Window:
  
  • To maximize exposure, keep the promotion live for at least 72 hours beyond the featured date. Many customers engage with marketing campaigns a day or more after the email or event is released.
• Include the Featured Category Name:
  
  • Use the featured campaign or category name in your Promotion Title to make it easier for our team to identify and spotlight your deals.
  • Example: "End of Year Sale - Accessories under $15, Handbags under $25 - 12/16–12/22."
• Combine Products in the Same Promotion:
  
  • If your product fits into multiple campaigns or categories, list them in a single promotion title. There's no need to create separate calendar entries.

You can find the full article and additional tips within the full Seasonal Campaign Infographic.